loving Crochet
A little dragon magic
in every stitch
Emmigurumi is the crochet studio of Emma-Nicole Yordanova. From global tennis mascots through corporate symbols to pocket-sized monsters, we build characters one loop at a time.
Brand Mascots
Characters crafted with purpose — each stitch tells a brand's story.
Plushies
Animals, plants, flowers, dolls and figurines. The sky is the limit.
Accessories
From keychain dongles through purses and watch bands to grocery bags.
About
Meet the maker
Every Emmigurumi starts with an idea, a hook, and a ridiculous amount of yarn.
From tiny creatures to custom creations, each piece is crocheted by hand and made to bring a little more personality into the world.
See me in Action
See me in Action
Emma-Nicole started crocheting at nine. Five years and thousands of stitches later, she's turned a bedroom hobby into a creative studio that ships mascots around the world.
Her hands work faster than most adults', but what sets her apart isn't speed — it's the detail. Every loop is intentional. Every character has personality.
When she's not crocheting, she's probably dying her hair a new shade of turquoise. 💙
Brand Mascots
Characters crafted with purpose — each stitch tells a brand's story.
Jetty — The Tennis Tiger
Official mascot of the International Junior Tennis Series. Each Jetty wears a branded tag and travels with young tennis champions.
60+ Jetties traveling the world 🌍
Arty — The Builder Beaver
The mascot for Art Spot Web Studio — a beaver that builds websites and delivers them. Always carrying his laptop and wearing a hard hat.
Building the web, one stitch at a time 🦫
How it Works
Transforming your hobby into passion
Little tokens of love and gratutude. The keychains can be a lovely present.
Have something in mind?
Every custom order starts from scratch — no templates, no shortcuts. Tell Emma what you're picturing — a pet, a mascot, a tiny monster — and she'll design and stitch it just for you.
share the magic
Patterns,
shared with love
When Emma finishes a pattern she's happy with, she shares it free on Instagram — so other crocheters can bring the same character to life.
A little dragon magic in every stitch
More patterns coming soon as Emma-Nicole documents her original designs.
© 2026 Emmigurumi Crochet — Crafted by Emma-Nicole